Conference Newshttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_newsIABC HeritageBest practice communications – communicating health benefits year-round: Part 1https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/best_practice_communications__communicating_health_benefits_year_rou<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/kip-soteres-41522a" rel="author"><span unsafe.itemprop="name">Kip Soteres</span></a></h4> <h4 class="entity-headline">Change Communications Expert: Internal, Executive, Employee, HR Communications</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <p><br/> Open enrollment communications used to happen annually. Not any longer. Changes to health care have turned benefits communications into year-round campaigns with heavy education and training components. </p> <p>In addition to health benefits…</p></div></div>Maelynn FosterHudsonThu, 08 Sep 2016 22:35:48 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/best_practice_communications__communicating_health_benefits_year_rouDigital media ROI: how to determine its effectivenesshttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/digital_media_roi_how_to_determine_its_effectiveness<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/jerryallocca" rel="author"><span unsafe.itemprop="name">Jerry Allocca</span></a></h4> <h4 class="entity-headline">Speaker | Author | Digital Marketer | Stunt double for Iron Man ツ Look like a digital guru to your boss</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <p>In the highly segmented, complex world of digital media, results and analytical data can be obtained on a real-time basis. However, the challenge is being able to calculate the return on investment (ROI) of this…</p></div></div>Maelynn FosterHudsonMon, 22 Aug 2016 22:38:14 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/digital_media_roi_how_to_determine_its_effectivenessWhat am I missing in my list of smartphone tips for the #IABCHRCONF?https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/what_am_i_missing_in_my_list_of_smartphone_tips_for_the_iabchrconf<div><header id="article-header" unsafe.unsafe="" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.unsafe="" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/rockywalls" rel="author"><span unsafe.unsafe="" unsafe.itemprop="name">Rocky Walls</span></a></h4> <h4 class="entity-headline">Video Communications Strategist, Speaker and Advisor</h4> </div> </div> </header> <div class="prose" unsafe.unsafe="" unsafe.itemprop="articleBody"> <p>In less than two months I'll be sharing my most popular workshop-style presentation with <a href="https://iabcheritageconference.com/" target="_blank" rel="nofollow">IABC Heritage Region Conference</a> attendees.</p> <p>Attendees really enjoy the practical smartphone video tips, and even though I have 19 of them that I regularly share, I'm wondering if…</p></div></div>Maelynn FosterHudsonThu, 18 Aug 2016 23:25:59 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/what_am_i_missing_in_my_list_of_smartphone_tips_for_the_iabchrconfAnything but my brand! Strategies for transitioning acquired brandshttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/anything_but_my_brand_strategies_for_transitioning_acquired_brands<div><span>Marty Dauer of Duff &amp; Phelps to present at IABC Heritage Region Conference, Oct. 9-11, about how brand integrations due to acquisition pose a major challenge for the business communicator. It is crucial to establish a brand strategy BEFORE acquisitions and then to use a data-driven approach post-acquisition to implement (or adjust) your…</span></div>Maelynn FosterHudsonThu, 18 Aug 2016 13:32:02 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/anything_but_my_brand_strategies_for_transitioning_acquired_brandsHow can mobile technology boost millennial engagement for a non-deskbound workforce?https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/how_can_mobile_technology_boost_millennial_engagement_for_a_non_desk<div class="_1dwg _1w_m"><div id="js_1m" class="_5pbx userContent" data-ft="{&quot;tn&quot;:&quot;K&quot;}"> <div id="id_57b3c3896fc212817507188" class="text_exposed_root text_exposed"> <p>Millennials are rapidly becoming the largest demographic in the workforce. As a result, businesses must accommodate the needs of this important generation. While some companies already are changing their methods of communications, others are just maintaining the status quo.</p> <p>Join Jeff Corbin, CEO and Founder of APPrise Mobile, at the IABC…</p></div></div></div>Maelynn FosterHudsonTue, 16 Aug 2016 22:05:22 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/how_can_mobile_technology_boost_millennial_engagement_for_a_non_deskHow improvisation can drive innovationhttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/how_improvisation_can_drive_innovation<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/karenhoughimprov" rel="author"><span unsafe.itemprop="name">Karen Hough</span></a></h4> <h4 class="entity-headline">Founder &amp; CEO, ImprovEdge LLC</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <h2>Innovation!</h2> <p>The word strikes both excitement and fear in the hearts of the leaders with whom I work. I have good news – true innovation is grounded in everyday behaviors, and improvisation is your guide.</p> <p>Improvisers arrive onstage without a script yet must create entire one-act plays…</p></div></div>Maelynn FosterHudsonFri, 12 Aug 2016 22:22:39 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/how_improvisation_can_drive_innovationBuilding and sustaining the credibility of corporate communicationshttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/building_and_sustaining_the_credibility_of_corporate_communications<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/stephanie-ryan-abc-35a5442" rel="author"><span unsafe.itemprop="name">Stephanie Ryan, ABC</span></a></h4> <h4 class="entity-headline">Director, Communications at Defence Construction Canada</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <p>As a communications professional, you’ve heard it all before: either you just work on the “fun-stuff” or “the fluff” in your organization or you’re an over-thinking planner who asks too many questions. You may also have noticed that there is little…</p></div></div>Maelynn FosterHudsonThu, 11 Aug 2016 22:53:42 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/building_and_sustaining_the_credibility_of_corporate_communicationsDiscover: interactive videohttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/discover_interactive_video<div>Special thanks to conference sponsor <a href="http://www.advantiscomm.com" title="Advantis Media" target="_blank">Advantis Media</a> for producing this interactive video:</div> <div><iframe src="//www.hapyak.com/embed?key=c9f3e4f5729f48c49895&amp;project=41726" width="720" height="464" scrolling="no" allowfullscreen="allowfullscreen" frameborder="no"></iframe></div>Maelynn FosterHudsonTue, 09 Aug 2016 22:52:54 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/discover_interactive_videoThree ways employee communications can be more strategichttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/three_ways_employee_communications_can_be_more_strategic<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><span unsafe.itemprop="name">By <a href="https://www.linkedin.com/in/kip-soteres-41522a" rel="author">Kip Soteres</a></span></h4> <h4 class="entity-headline">Change Communications Expert</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <p>Most groups want to be strategic, but we often make assumptions about what that might look like. I addressed the topic of strategic communications at a high level <a href="https://www.linkedin.com/pulse/what-does-strategic-communications-mean-from-bricks-kip-soteres?trk=mp-author-card" target="_blank">here</a>.</p> <p>This time, I want to be more specific about the tactics of strategy. What can employee communications specifically do…</p></div></div>Maelynn FosterHudsonThu, 04 Aug 2016 23:40:56 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/three_ways_employee_communications_can_be_more_strategicYour organization has a “Capital S” story: What it is and why it mattershttps://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/your_organization_has_a_capital_s_story_what_it_is_and_why_it_matter<div><header id="article-header" unsafe.role="banner"> <div class="article-author-wrapper"> <div class="entity-content"> <h4 class="entity-name" unsafe.itemprop="author creator" unsafe.itemtype="http://schema.org/Person"><a href="https://www.linkedin.com/in/paulfuriga" rel="author"><span unsafe.itemprop="name">Paul Furiga</span></a><span class="follow-action"><button class="button-follow button-link"><span class="follow-action"><span class="text text-default">Follow</span><span class="accessible-text">Paul Furiga</span></span></button></span></h4> <h4 class="entity-headline">I use every tool in the public relations toolbox to make clients the heroes in their own stories at www.wordwritepr.com</h4> </div> </div> </header> <div class="prose" unsafe.itemprop="articleBody"> <p>In a dim corner of the St. Anthony Club, a landmark San Antonio bar, the CEO and his lawyer hunched over their drinks. The dark surroundings matched the mood: the CEO was folding his…</p></div></div>Maelynn FosterHudsonWed, 03 Aug 2016 23:51:30 -0400https://iabcheritage.igloocommunities.com/annual_conference/conference_planning/conference_news/your_organization_has_a_capital_s_story_what_it_is_and_why_it_matter