Anything but my brand! Strategies for transitioning acquired brands

By Maelynn FosterHudson – August 18, 2016

Marty Dauer to present at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. If you attend, you will learn about brand transitions during M&A transactions--when brand should become part of the acquisition discussion as well as various strategies for leveraging data to support your brand transition pathway.


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Maelynn FosterHudson


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