Archives for August 2016 « Recent Articles
Jerry Allocca will share how to not only track digital media but also to prove ROI and influence decision-makers who sign off on marketing budgets at #IABCHRCONF. iabcheritageconference.com
In the highly segmented, complex world of digital media, results and analytical data can be obtained on a real-time basis. However, the challenge is being able to calculate the return on investment (ROI) of this never-ending stream of information and communicate it to those decision-makers who sign off on marketing budgets.
When you have multi-faceted digital …
Feel like you're banging your head against the wall in video communications? Rocky Walls shares a few practical smartphone video production tips. Discover how to make video less intimidating and complicated -- and a lot more rewarding -- at #IABCHRCONF iabcheritageconference.com
In less than two months I'll be sharing my most popular workshop-style presentation with IABC Heritage Region Conference attendees.
Attendees really enjoy the practical smartphone video tips, and even though I have 19 of them that I regularly share, I'm wondering if there are any of your favorites that aren't on my list. I won't give them all away now, but here are some examples...
1) Define Purpose - ensuring…
Marty Dauer to present at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. If you attend, you will learn about brand transitions during M&A transactions--when brand should become part of the acquisition discussion as well as various strategies for leveraging data to support your brand transition pathway.
Join Jeff Corbin, CEO and Founder of APPrise Mobile, at the IABC Heritage Conference in Columbus, OH, October 9-11, where he will be speaking on this topic together with Jennifer Miele, VP, Marketing and Communications of Excela Health.
Millennials are rapidly becoming the largest demographic in the workforce. As a result, businesses must accommodate the needs of this important generation. While some companies already are changing their methods of communications, others are just maintaining the status quo.
Join Jeff Corbin, CEO and Founder of APPrise Mobile, at the IABC Heritage Conference in Columbus, OH, October 9-11, where he will be speaking on this topic together with Jennifer Miele, VP, Marketing and Communications…
IABC Heritage Region Conference keynoter @KarenHough shares two tips how improvisation leads to more creative, flexible and adaptive work. Discover this and more at #IABCHRCONF. Register today at iabcheritageconference.com.
The word strikes both excitement and fear in the hearts of the leaders with whom I work. I have good news – true innovation is grounded in everyday behaviors, and improvisation is your guide.
Improvisers arrive onstage without a script yet must create entire one-act plays on the fly. It sounds terrifying, yet improv has clear guidelines that allows troupes to be collaborative and innovative in the moment. And I’ve spent…
Stephanie Ryan looks at how communications shops can develop and maintain their reputations as solid service providers that bring value to an organization. Discover more about #corporatecommunications and other communication areas at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. #IABCHRCONF iabcheritageconference.com
As a communications professional, you’ve heard it all before: either you just work on the “fun-stuff” or “the fluff” in your organization or you’re an over-thinking planner who asks too many questions. You may also have noticed that there is little awareness of the value of the work you do and how it benefits your organization.
To counter those mistaken impressions, communications teams need to clearly…
@meghogan0 to speak about #changecommunications at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. Discover more at iabcheritageconference.com. #IABCHRCONF
If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y.
Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider.
While working in corporate communications, I collaborated with people from different backgrounds. Together, we drilled down to determine what would motivate our audience, in this…
Kip Soteres to speak about how to make change stick at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. #changecommunications #employeecommunications #IABCHRCONF
Most groups want to be strategic, but we often make assumptions about what that might look like. I addressed the topic of strategic communications at a high level here.
This time, I want to be more specific about the tactics of strategy. What can employee communications specifically do to be more strategic, support change, and help drive better business outcomes?
- Provide and regularly update an annual communication plan: a…
What are the characteristics of your Capital S story? Presenting at this year's conference #IABCHRCONF, Paul Furiga of WordWrite Communications will speak about #storytelling and "Finding the Hero in Your Organization." Discover knowledge at iabcheritageconference.com.
In a dim corner of the St. Anthony Club, a landmark San Antonio bar, the CEO and his lawyer hunched over their drinks. The dark surroundings matched the mood: the CEO was folding his company and needed the lawyer’s help.
Despite the dark bar and circumstances, the CEO could see a brighter future. “Herb,” he said, “I have an idea…