@meghogan0 to speak about #changecommunications at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. Discover more at iabcheritageconference.com. #IABCHRCONF
If you’re a marketing professional, by now you know that you’ll always be charged with the same basic concept: Get X group of people to do Y.
Whether the Y is to buy a product, complete a task or endorse a service, there are many factors to consider.
While working in corporate communications, I collaborated with people from different backgrounds. Together, we drilled down to determine what would motivate our audience, in this…
@JillVitiello to speak about #leadercommunications at the IABC Heritage Region Conference, Oct. 9-11, in Columbus, Ohio. Discover the Possibilities and register today at iabcheritageconference.com #IABCHRCONF
Jeanne walked out of the CEO’s office in a daze. Tom had just reviewed the results of the annual employee opinion survey with her. Scores had plummeted, and verbatim comments were harsh. Employees reported low morale as well as distrust of Jeanne and her senior leadership team. As the Chief Information Officer responsible for an Information Technology organization…
Kip Soteres suggests "Shrink big goals for successful change." For more, check out his session "Behavior Change that Sticks" and other #employeeengagement, #changecommunication sessions at iabcheritageconference.com. #IABCHRCONF
Big and complicated problems often generate big, complex solutions. Ken Segall puts it very well in his book, Think Simple, when he writes, “It’s in our DNA to prefer simpler things, yet we so often open the door to complexity. That’s because being complicated is easy. Making things simpler is the more challenging task.”
If you want to do one thing today that will greatly increase your chance of success on any project, personal or…
Do you know how to use plain language to inspire results? Check out Alison Conte and Mary Cvetan at IABC Heritage Region Conference, Columbus, Ohio, Oct. 9-11, and DISCOVER the possibilities.
Why use plain language when there are so many big, impressive words out there waiting for their chance in your project?
Plain language advocates say that simple words, direct phrases and short sentences are the keys to sharing information with all audiences. Writing clear and concise communications can be hard work, but it will get the point across.
How can you make your writing meet the plain language…
Check out Mark Schumann at the IABC Heritage Region Conference, Columbus, Ohio, Oct. 9-11, and DISCOVER more about what it takes for an executive to be present in the moment.
Everywhere we turn we hear people talk about executive presence.
From business to politics, people who lead look for a secret sauce to stand out in a crowd or take command of a room. This may be why, according to the Conference Board, developing presence is the top reason executives in the U.S. hire coaches.
As we will learn at the …
Check out Kip Soteres at IABC Heritage Region Conference, Columbus, Ohio, Oct. 9-11, and DISCOVER more about how to make behavioral change stick
Experts from the Harvard Business Review to IBM to Forbes/Towers Watson agree that change programs are successful about 25 percent of the time. It follows that if you are doing what everyone else is doing, you can expect to fail 75 percent of the time.
So what are some of the biggest misconceptions about change? Here are three tips to help you zig where others zag. Put yourself in the happy minority of companies that consistently …
Check out Kent Lewis at IABC Heritage Region Conference, Columbus, Ohio, Oct. 9-11, and DISCOVER more about how to manage your reputation online .
Your brand is shaped by your customers online. Currently, 38 percent of customer complaints appear on review and social media sites. According to research by Harvard Business School, a single point increase in a Yelp five-star rating can increase revenue between five and nine percent. More importantly, brands can increase customer advocacy by up to 25…
Register for the 11th Annual IABC Heritage Region Conference, Oct. 9-11, Columbus, Ohio.
DISCOVER the latest communication best practices through keynotes and interactive sessions.
DISCOVER how to engage your communications muscle, refine your practice and shape your career.
For more information, visit iabcheritageconference.com
Submit your speaker proposal by Feb. 26, 2016.
Searching for a way to brand yourself and share your knowledge? Submit a speaker proposal for the 11th International Association Business Communicators Heritage Region Conference in Columbus, Ohio, Oct. 9-11. Speaker proposal submission deadline has been extended to Feb. 26. The following link is the request for the 2016 HeritageConferenceSpeakerRFP for anyone interested in making a presentation at the 2016 IABC Heritage Region Conference. Highly interactive sessions and case studies are in…
John Deveney, Adrian Cropley, Jill Vitiello and Jim Shaffer benefit personally and professionally speaking at past Heritage Region Conferences.