Marie Kilbane-Seckers, a Heritage Region member-at-large, shared her observations from the 2018 World Conference.
The power of communication within our organizations and communities was on full display at the 2018 World Conference in Montreal. Approximately1,300 communicators from 30 countries took part, making this one of the best attended World Conferences in recent years. The mix of communicators – from agency owners to communication managers, consultants and other communication pros – made this a special opportunity. Each had an eagerness to share their challenges, gain insights and make a positive impact in their workplace and communities.
Implicitly, we know that communication has the power to shape our communities. No matter our job title, we play an important role leading the profession. Marketing icon Seth Godin illustrated how authentic communication is woven into the cultural fabric of our communities and organizations, and must be sought out to be heard above the chatter.
Futurist Anab Jain showed us various scenarios of our shared future and, in part, what role communicators can play advocating for a future that protects our families, communities and most precious institutions. As she envisions the future, she believes it’s not what we know, but the “quality of questions we ask is what will serve us.”
These ideas were brought full circle with the closing of the World Conference by communication evangelist Ryan McCarty who encouraged us to be authentic, to connect and to care.
As a former chapter leader and now regional volunteer, World Conference gave me the opportunity to meet in person with IABC colleagues I’ve met online throughout the years. We shared ideas for bringing opportunities to members, snippets of life and plans for the future. I’m grateful to IABC for this opportunity and challenge each member to see the treasure right before us. Now is the time to be an active participant in our community and make IABC the professional communication organization of choice.
Marie Kilbane Seckers, IABC MAL