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“What’s in it for me?” – Way more than I ever thought! My thoughts and experience at the 2018 IABC Heritage Region Conference
IABC Heritage Region Conference scholarship recipient Shannon McCarthy reflects on her experience at the conference in Richmond, Va. Shannon is the co-director of social media for the Detroit Chapter of IABC. She and the Detroit board can't wait to host the 2019 conference.
I tend to be one of those people that likes to be fully prepared before walking into a new, unfamiliar environment. My nerves run rampant for days leading up to the occasion. I’m not a big fan of surprises or just “going with the flow,” which I guess is a bit ironic considering I’m a communications expert and that’s typically not what happens.
So, when I found out that I received a scholarship to attend my first IABC Heritage Region Conference, you bet I prepared. I had my business cards, my…
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