Professional Development Webinars

2018 Communication Professional Competency Series

Don’t miss this series of webinars organized in response to IABC member research. The presenter is Jim Shaffer, an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of advisers devoted to improving strategy execution through strong leaders and engaged people. Jim is also a member in the IABC Heritage Region and an IABC Fellow.


Be sure to register in advance! You can also play the recordings of past webinars on demand.

Strategic Adviser Skills: Wednesday, May 23, 1 p.m. Eastern Time


Communication professionals need to add more value by shifting from tactical doers to strategic advisers. This shift increases work directed at improving business results and decreases work that doesn’t. Download slides. Download recording or click the image below to play.

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Webinar participants expressed an interest in metrics. Here's a slide from Jim Shaffer communicating the importance of shifting from metrics that don’t reflect the health of an organization to metrics that do.

Change Management: Wednesday, June 20, 1 p.m. Eastern Time


A director of internal communication helped reduce damage in a distribution center by 65% while increasing productivity by 16 %. That’s an example of a communication professional managing a change process with leaders and front-line employees. Download slides. Download recording or click the image below to play.

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Business and Financial Acumen: Wednesday, July 18, 1 p.m. Eastern Time

If you want to build trust and take performance to new heights, organizations need to open the books. Share information that matters to improving operating and financial results. Then celebrate people when they score big successes. Download slides. Download recording here or click the image below to play.


Leadership Development: Wednesday, August 15, 1 p.m. Eastern Time


Companies such as IBM, P&G, Toyota, FedEx and 3M have benefited from strong leadership engines that create clear expectations, assess performance, develop leadership and reward people for their leadership success. Find out how you can build leadership success. Download slides, download recording here or click the image below to play.


Measurement for Communication Professionals: Wednesday, September 26, 1 p.m. Eastern Time

What gets measured gets done. Measurement provides focus and lets us know how we’re performing.  But, which measurements really matter to our success? Which ones distract us and send energy in the wrong direction? Register.

Webinar Questions and Answers

Here are questions shared via chat during our 2018 Communication Competencies webinars and answers from presenter Jim Shaffer, IABC Fellow.

DiscussionFormula for communication ROI

IABC Heritage Region  -  0 Replies  -  3 weeks ago

DiscussionFinancial terminology resources

IABC Heritage Region  -  0 Replies  -  3 weeks ago

DiscussionOvercoming notions about communication influence on ROI

IABC Heritage Region  -  0 Replies  -  3 weeks ago

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