October 21, 2020, 1 p.m. ET, "Break Through the Noise! The Smart Strategy that Will Engage Any Audience," free webinar. Two former IABC Heritage Conference keynote speakers—Alison Davis and David Pitre from Davis & Company—shared their formula for creating content that’s so compelling that audiences opt in rather than tune out.
October 7, 2020, 1 p.m. ET, "Creating Killer Content in a Virtual, Mobile World," free webinar. With more people getting their information from phones and other mobile devices, communicators have to change how they present content. In this webinar, leading communication experts Steve and Cindy Crescenzo showed us how to respect our readers, "write tight" and make every word count.
July 23, 2020 at noon - "Communicating to Move Forward from Crisis," free webinar. In dealing with a global pandemic, how we communicate with employees makes all the difference in how individuals—and the organization—move forward. Dina Wolfman Baker, SCMP, Principal/Head of Marketing and Communication, and Leanne Gent, Chief Talent Officer, both from Cambridge Systematics, discussed how professionals at the firm worked hand-in-hand to quickly recognize needs, respond, innovate, and shift again as the stage of the crisis changed.
June 18, 2020 - "The 2020 Job of the Week Communication Survey Review," free webinar presented by the IABC Heritage Region in collaboration with the IABC DC Metro and IABC Philadelphia chapters. IABC Fellow Ned Lundquist, editor and publisher of the Job of the Week (JOTW) newsletter, and Frank Strong, founder and president of Sword and the Script Media, joined forces to discuss compelling highlights of this research. Session was produced by Steve Lubetkin, IABC Philadelphia chapter member and managing partner of The Lubetkin Media Companies.
May 14, 2020 - "Managing Communication for Results and Value," free webinar in conjunction with the IABC DC Metro Chapter. Business leaders are asking communication professionals to shift from a focus on distributing news and information to helping execute business strategies to improve results and add value. IABC Fellow Jim Shaffer, who has guided many communication practitioners through this process, shares his proven methodology.
April 14, 2020 - "Meeting Your Customers Where They Are ... on VIdeo," free webinar. Award-winning director and filmmaker Anthony Istrico shares examples and tips to help communication professionals meet today's challenges and inspire action using video.
March 24, 2020 - "Connecting Equity, Inclusion and Diversity to Reputation Management and Organizational Results," free webinar. Organizations that create a more equitable, diverse and inclusive workplace experience greater levels of innovation, customer satisfaction/loyalty, profitability and employee engagement. Communication expert and leadership coach Tracy Imm shares principles, tips and resources to help professional communicators in their critical role.
March 10, 2020 - "Are You a Commodity? Three Ways Professional Communicators can Avoid the Trap," free webinar. Leadership and career coach Darcy Eikenberg shared specific actions communication professionals can take now to avoid becoming a commodity—or to turn perceptions around.
November 13, 2019 - "Are You Ready for Global Technology Trends?" free webinar. Tracy Imm, ABC, APR, communications expert and leadership coach, will help us understand the impact of top trending technologies like artificial intelligence, machine learning, blockchain and virtual reality on our business communication activities.
October 23, 2019 - "Communicating to a Challenging Audience," free webinar. Connie Feick, a past Silver Quill Award winner and experienced communicator from the IABC Greater Cincinnati chapter, shares real-life experiences and practical tips for meeting business goals by reaching and motivating audiences who are ambivalent or even downright belligerent.
October 9, 2019 - "Podcasting 101," free webinar organized by the IABC DC Metro chapter. Dan Gold, producer of the IABC International Podcast, walks us through the basics, including how to plan your content and what apps/ software to use for podcasting. This is a step-by step-guide to get you started and learn how podcasting can help you tell your brand stories.
September 12, 2019 - "Measurement Basics for Communications Professionals," free webinar organized by the IABC DC Metro chapter. Jim Shaffer, an internationally recognized business advisor, explains how communicators can contribute to business results involving measurements like customer net promoter score, customer retention, revenue, cycle time, gross margin, operating income, order fulfillment, quality, service delivery, reduced re-work and productivity.
August 7, 2019 - "IABC Certification Tips, Benefits and Prep for September," free webinar. Becoming a Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) can help you advance. Deb Hileman, SCMP, a member of the IABC International Executive Board, will share tips, benefits and ways to prepare.
July 17, 2019 - "Communicating Across Generations," free webinar. Curt Dudley, director of broadcast services at James Madison University in Harrisonburg, VA, will share insights and experiences to help business communication professionals drive results in communicating with multiple audiences.
June 18, 2019 - "Engage Your Audience with Real-Life Stories: Vibrant Examples from Civic Storytelling," complimentary session. IABC Detroit President Heather Guenther will interview Aaron Foley, the first person in the United States appointed as the chief storyteller for a local government. After the interview attendees can participate in a live Q&A.
May 22, 2019 - “What are You Waiting For? Renew Your Skills/Mindset/Career Today,” Jennifer Wah, Chief Storyteller, Forwords Communications, Inc., special Heritage Region conference keynote replay with live commentary.
April 17, 2019 - "Event PR and Planning: How Ford Reinvented Michigan Central Station," Christina Twelftree, Stuart Ruderfer and Marisa Bradley, IABC Detroit/PRSA Detroit March session replay with live commentary.
March 21, 2019 - "Living the Experience and Protecting Your Brand: How to Manage Fake News in the Real World," John Deveney, special Heritage Region conference keynote replay with live commentary.
May - September 2018 - "Communication Competency webinars," a series presented by Jim Shaffer, IABC Fellow, an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group. Topics included strategic advisor skills, change management, business and financial acumen, leadership development and measurement for communication professionals.